Since the start of the campaign….

We have shared the No Idling message with 3,800 people directly…

Including the drivers of more than 1,000 idling vehicles…

And 1,450 people have pledged not to idle in the future.

Vehicle Idling Action is a London-wide behaviour change campaign which is helping to reduce localised air pollution caused by motorists who leave their engines running when parked.

Idling Action Events will be taking place in 15 local authorities, with teams of volunteers, local authority and project staff working to educate both motorists and pedestrians. In pairs we hit the streets to engage with idling drivers and passersby about the effects of idling on local air quality. Our approach is to invite drivers to join our campaign and switch off their engines when parked. When approached in a friendly and non-judgemental way, we find that over 80% of drivers switch off when asked by our volunteers, and many pledge to give up the idling habit for good. 

Whether you’re a concerned local citizen or work at a local business, if you’d like to get involved, we’d like to hear from you. Please check out our volunteer page for more information about volunteering or get in touch using this form.

And if you are a business in one of the 15 local authorities and would like to support the project, please see our businesses page for further information about how you too can get involved.

The 15 local authorities involved in the project are:

This programme of idling action days is being delivered by the Vehicle Idling Action Partnership consisting of Green Gumption and Cool World ConsultingThe campaign is funded by the Mayor’s Air Quality Fund.