Engine Off Every Stop

Our campaign looks to encourage drivers to switch off when pulled over. Between 1st and 30th November look out for our adverts on billboards, buses and petrol station pumps across London, on radio and online.

Engine Off Every Stop shows drivers that switching off your engine when pulled over is the easiest way to protect public health and make an immediate improvement to local air quality. We believe that if drivers were aware of the pollution created by idling and the dangers of that pollution, they would switch off.

Please help us spread the message by sharing the campaign online and tagging us (@IdlingAction).

For more information on research associated with Engine Off Every Stop click here.

Sharing the Engine Off message

Download your Engine Off Every Stop Supporter Pack here

The Supporter Pack download contains social media-optimised images, guideline for sharing and further information on getting involved with the campaign.


We have also created a school-specific Engine Off Every Stop pack, which contains ready-to-go templates to share our anti-idling messages with your school communities. You can download this school pack here.