Engine off every stop
Our campaign adverts featured on billboards, buses and petrol station pumps across London, on radio and online with the aim to encourage drivers to switch off when pulled over.
Watch the campaign video
The issue
Engine Off Every Stop shows drivers that switching off your engine when pulled over is the easiest way to protect public health and make an immediate improvement to local air quality. We believe that if drivers were aware of the pollution created by idling and the dangers of that pollution, they would switch off.
The solution
We focussed on reaching as many drivers as possible across London through adverts featured on billboards, buses and petrol station pumps across London, on radio and online. The campaign images focus on making the invisible visible and highlighting the health impacts associated with air pollution.
The campaign ran for two bursts, in February 2021 and again in November 2021.
Campaign posters
Sharing the Engine Off message
School pack
We have also created a school-specific Engine Off Every Stop pack, which contains ready-to-go templates to share our anti-idling messages with your school communities. You can download this school pack here.
Social media pack
Download your Engine Off Every Stop Supporter Pack here. The Supporter Pack download contains social media-optimised images, guideline for sharing and further information on sharing the Engine Off message.
You can help continue to spread the message by using our social media pack to share the campaign online and tagging us @IdlingAction
