Engine Off Every Stop
Idling Action London launched a new campaign to encourage drivers to switch off when pulled over. Between 22nd February and 19th March our adverts were featured on billboards across London, on radio and online.
Engine Off Every Stop shows drivers that switching off your engine when pulled over is the easiest way to protect public health and make an immediate improvement to local air quality. We believe that if drivers were aware of the pollution created by idling and the dangers of that pollution, they would switch off.
Please help us spread the message by sharing the campaign online and tagging us (@IdlingAction). For more information on research associated with Engine Off Every Stop click here.
The Supporter Pack download contains social media-optimised images, guideline for sharing and further information on getting involved with the campaign.
About the project
Vehicle Idling Action is a London-wide behaviour change campaign which is helping to reduce localised air pollution caused by motorists leaving their engines running when parked.
The project has expanded to 31 local authorities. We are continuing the delivery of idling action events, in which teams of volunteers, local authority officers and project staff work to educate both motorists and pedestrians. We are also delivering school workshops, engaging with businesses, offering vehicle fleet training, and are working with all local authorities to ensure idling regulations are enforced across London.
The project to date
The Idling Action Project has been running since 2016. Now in its fourth phase it is jointly led by the City of London Corporation and the London Borough of Camden. The campaign is funded by the Mayor’s Air Quality Fund.
To download our latest report detailing activities undertaking in 2019 – 2020, head to our toolkits page.
Idling action event participants
Interactions with pedestrians and drivers
Idling drivers switched off
Children attending anti-idling assemblies and workshops
If you are concerned about idling and want to tackle poor air quality in your borough, we would love to hear from you. Perhaps pollution is an issue around your local school or you know a road blighted by idling engines. Please check out our volunteer page for more information about volunteering or get in touch using this form.
We have also created resources and opportunities for businesses operating in London. If your business would like to take action against idling see here for more information.